Branding, Graphic Design & Art Direction
My work brings together branding, graphic design, and art direction to create thoughtful visual identities and polished brand materials. I focus on building a clear look and feel for each project through logo design, color palettes, typography, layout, imagery, moodboards, and cohesive brand storytelling.
This section showcases a range of creative work including brand boards, business cards, flyers, email layouts, postcards, magazine ads, event graphics, catalogs, textile and rug designs, packaging, merchandise, apparel, tags, product mockups, digital layouts, and presentation materials. Each project is designed with attention to mood, audience, style, and purpose so the final presentation feels professional, memorable, and visually connected.
BRANDING & IDENTITY
Logo design, color palettes, typography, business cards, brand boards, and visual identity systems that create a cohesive foundation for each brand.
GRAPHIC DESIGN & LAYOUT
Flyers, postcards, email layouts, magazine ads, catalogs, event graphics, presentation materials, and promotional layouts designed with a polished and intentional visual direction.
ART DIRECTION
Moodboards, photo direction, campaign concepts, visual storytelling, brand styling, and before and after design development that help shape the overall look and feel of a project.
TEXTILE & LUXURY RUG DESIGN
Custom rug designs, textile concepts, pattern development, catalogs, showroom materials, color direction, and luxury rug branding, including work created for Harcourt Collection and J.D. Staron.
PACKAGING & MERCHANDISE
Bags, shirts, hats, tags, product mockups, event booth materials, and branded promotional items that extend the identity into real-world applications.
DIGITAL BRAND CONCEPTS
Visual website layouts, digital mockups, branded graphics, email design concepts, and online presentation materials created to show how a brand can translate across digital platforms.
CREATIVE DIRECTION & LEADERSHIP
Over the past 8 years, I have taken a leading role in shaping and rebranding Harcourt Collection’s visual identity across print, digital, showroom, textile, and promotional materials. My experience includes leading creative projects from concept to completion, developing brand direction, organizing design assets, managing timelines, collaborating with teams and vendors, and making sure every detail feels aligned with the overall brand vision.
As a creative professional, I bring focus, patience, organization, and strong communication to each project. I am comfortable taking the lead, guiding ideas, managing creative details, and helping a team move toward a clear, polished final result. My goal is always to create work that feels intentional, elevated, and connected to the brand’s story.
